Your Advertising Analytics Could be Misleading You

LayerFive Advertising Analytics

This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how data could mislead brands into believing that they are getting good return on ad spend (ROAS) but the reality could be that the ads may not be the real cause of the acquisition. Getting the ad performance measurement right in a multi-channel, multi-device world is complex but necessary to get the right insight into how your ad dollars are doing.

https://www.linkedin.com/pulse/measuring-ad-performance-dont-misled-data-sushil-goel/

Other blogs in this series:

Ad Performance in the Cookieless World: Soar or Crash
Bringing in New Visitors: Not all paid clicks are created equal
Ad Performance in the Cookieless World: The Incremental Micro Factors

LayerFive-Ad-Performance-Cookieless-World

Ad Performance in the Cookieless World: Soar or Crash

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend….

Ad Performance Cookieless World

Ad Performance in the Cookieless World: The Incremental Micro Factors

This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…

Digital-marketing-GDPR-CCPA

Digital marketing compliance in the context of GDPR/CCPA

One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer…

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