Unify360

The official LayerFive blog.


Featured


Google Pays $23 Million: How a CDP Can Help Prevent Future Breaches
By Ash DSouza January 12, 2023
After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company's search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in search results, the site shared the search terms entered with third parties, potentially revealing personal information about the searcher. According to the suit, advertisers pay Google to see what search terms led consumers to a particular page.

Interesting reads


LayerFive Customer Data Platform
By Sushil Goel August 25, 2025
LayerFive Customer Data Platform unifies data, breaks silos, and powers AI marketing with identity resolution and real-time attribution for better ROI.
LayerFive Marketing ROI
By Sushil Goel August 23, 2025
LayerFive's Marketing Analytics Platform unifies consumer identities, enhances attribution, and ensures GDPR/CCPA compliance to optimize marketing performance.
By Sushil Goel August 18, 2025
Activate first-party data with LayerFive’s CDP for Shopify and B2B—unify profiles, improve attribution, and boost ROAS with privacy-safe, AI-ready analytics.
By Sushil Goel August 16, 2025
Unlock rapid e-commerce growth with LayerFive’s Agentic AI-ready data platform. Boost personalization, retention, and marketing ROI effortlessly.
View all