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This panel shows the average number of days to conversion for each different media source from the first click. This can help you know which channels to prioritize for slow burning versus quick conversions.
Google ad clicks reports daily clicks. Ideally, this number and visits through ads will match closely, but usually, visits through ads will be lower than the number of Google ad clicks. This is due to the fact that some of the visitors may not land on your website after clicking an ad and may decide to hit the back button or close the browser quickly.
All media sources including owned, earned and paid are included, so you get a single view across overall performance. For the media sources that have campaigns, you can drill down to get the campaign level performance. You can even filter for a specific media source or all sources containing specific characters.
This video will help you better understand LayerFive ads performance and key metrics. The set of tables in this section show the performance of the two most widely used media sources, Google ads and Facebook ads. The data is shown as reported by the media sources themselves, as well as what layer five platform reports. The last table shows the aggregated and duplicated performance across both these media sources.
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BILLY uses various platforms for email marketing, loyalty management, customer reviews etc. As part of the implementation, LayerFive integrated with these platforms and resolved consumer identities across these platforms along with the online identities to build a private identity graph and a unified consumer profile for BILLY.
