Ad Performance in the Cookieless World: Soar or Crash

LayerFive-Ad-Performance-Cookieless-World

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend. With third party cookies going away, there is a general consensus that brands need to take a fresh look at where their ad budget is going and what would happen to their ROI. So it’s a great time to step back and see what are the key factors that affect the true return on your ad spend when brands have to rely on first party data. I group these factors as macro and micro. Brands could spend a proportionate amount of time and budget around these factors to get the biggest

bang for their buck.

https://www.linkedin.com/pulse/ad-performance-cookieless-world-soar-crash-sushil-goel/

Other blogs in this series:

Ad Performance in the Cookieless World: Soar or Crash
Your Advertising Analytics Could be Misleading You
Bringing in New Visitors: Not all paid clicks are created equal
Ad Performance in the Cookieless World: The Incremental Micro Factors

Aqilliz-Partners-LayerFive

Aqilliz Partners with Consumer Data and Privacy Management Platform LayerFive

While getting a handle on first-party data needs to be the top priority of every brand, we anticipate that 2nd…

LayerFive-Ad-Performance-Cookieless-World

Ad Performance in the Cookieless World: Soar or Crash

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend….

Ad Performance Cookieless World

Ad Performance in the Cookieless World: The Incremental Micro Factors

This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…

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