Ad Performance in the Cookieless World: Soar or Crash

LayerFive-Ad-Performance-Cookieless-World

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend. With third party cookies going away, there is a general consensus that brands need to take a fresh look at where their ad budget is going and what would happen to their ROI. So it’s a great time to step back and see what are the key factors that affect the true return on your ad spend when brands have to rely on first party data. I group these factors as macro and micro. Brands could spend a proportionate amount of time and budget around these factors to get the biggest

bang for their buck.

https://www.linkedin.com/pulse/ad-performance-cookieless-world-soar-crash-sushil-goel/

Other blogs in this series:

Ad Performance in the Cookieless World: Soar or Crash
Your Advertising Analytics Could be Misleading You
Bringing in New Visitors: Not all paid clicks are created equal
Ad Performance in the Cookieless World: The Incremental Micro Factors

LayerFive platform

Bringing in New Visitors: Not all paid clicks are created equal

This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World”. You can find the…

Ad Performance Cookieless World

Ad Performance in the Cookieless World: The Incremental Micro Factors

This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…

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