Maximize the value of your consumer data
Consumer data is increasingly more scattered across the enterprise in different solutions both on-premise and in the Cloud. Due to this increase in complexity, it’s getting more and more expensive to comply with the consumer data privacy regulations such as GDPR and CCPA. With online consumer identities (e.g. cookies, IP addresses etc) now deemed personal information as well, enterprises are increasingly at risk of non-compliance or blowing out their budgets to comply with these regulations.
LayerFive resolves consumer identities across all data sources, both online and offline to build a comprehensive consumer privacy profile, and makes it available directly to the consumer for self-serve privacy compliance. Additionally we help organizations leverage these comprehensive unified consumer data to optimize their marketing spend and increase ROI.
This is what got us started, and this is what keeps us going every day.
Interactive Privacy Portal
- Authenticated consumers get access to all their data as part of their profile and can exercise their privacy rights at any point
- Out-of-box integration with Shopify and Magento that turns consumer profile into a privacy compliance portal
- Integrate with all your business systems that store consumer data, and build a 360 degree view of the consumer
Marketing Compliance Manager
- One of the key reasons data privacy regulations exist is due to invasive digital advertising. LayerFive Marketing Compliance ensures that consumers’ privacy choices are adhered across digital marketing and advertising campaigns.
- Resolve consumers’ online interactions in a privacy compliant way
- Build and maintain suppression lists and improve marketing ROI while honoring consumer choice
360 Marketing Insights
- Get powerful consumer insights with a 360 degree view of the consumer
- Analyze consumer journey across all channels; online and offline
- Get insights on unauthenticated consumers’ interactions with powerful first-party based patent-pending cross-device identity resolution
We simplify privacy compliance
BILLY Footwear is a consumer-first brand where data privacy is a high priority. LayerFive ensures we remain ahead of the game by keeping us compliant and, more importantly, completely transparent with our consumers. Moreover, the 360 Marketing Insights of LayerFive allows us to correctly understand channel performance; thus, giving us the tools to strategize, optimize, and improve sales real time.
Billy Price Founder and CEO of BILLY Footwear