Challenges and Opportunities in the Age of 1st Party Cookies

When it comes to marketing, there is more to attribution than simply understanding where the visitors are coming from and how they are converting. Your potential customers are getting exposed to your brand in multiple ways, e.g., YouTube videos, billboards, events, podcasts, TV, webinars, influencers, reviews etc. And a holistic attribution approach will help you understand the influence across all your marketing efforts.

Turning Privacy Compliance from a Cost Center into a Profit Center

With every business challenge, there are always ways to turn it into a positive. This is more difficult to see with government regulations, as they are typically a major hindrance to business operations. There are always costs involved and a change in the way you do business.