Customer Data Platform

Google Pays $23 Million: How a CDP Can Help Prevent Future Breaches
By Ash DSouza 12 Jan, 2023
After a 12-year legal battle, Google has agreed to pay $23 million to settle a class action lawsuit brought by consumers who claimed that the company's search engine shared their queries with advertisers or other third parties without their permission. Originally filed in 2010, the lawsuit alleged that when a Google user clicked on a link in search results, the site shared the search terms entered with third parties, potentially revealing personal information about the searcher. According to the suit, advertisers pay Google to see what search terms led consumers to a particular page.
By Ash DSouza 14 Sep, 2022
The world is cracking down on data privacy. How will you get ahead?
By Ash DSouza 09 Sep, 2022
Finally, a better way to conduct A/B testing.
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BILLY Footwear is an online specialty shoe retailer using the Shopify platform. Besides direct online sales, Billy shoes are sold by Zappos, Nordstrom, and other affiliates.

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