Solutions

Measurement and Attribution

A typical brand could increase its marketing spend ROI by over 20% by analyzing consumer behavior across all touchpoints. LayerFive’s cross-device identity resolution helps brands build richer Customer Journey Analytics by allowing them to fully understand all consumer interactions whether the consumers are known or anonymous.

Advertising

LayerFive’s AI-based identity resolution could help eliminate blind spots in your advertising spend by resolving cross-device and cross-channel consumer interactions with unknown identities to a single consumer — you could measure the true reach of advertising spend as well as fully understand the consumer behavior of your buyers. With LayerFive enabled private identity graphs, advertisers can control ad targeting, frequency and reach, as well as the consumer experience, all while reducing wasted spend.

Omni-Channel Personalization

This is the age of consumer experience. Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand. But understanding a consumer’s context is tricky in this multi-device, multi-channel world. With LayerFive’s AI-based identity resolution technology, a business could connect all consumer interactions, whether known or unknown, and have a deeper understanding of the consumer’s context at the moment of interaction.

Privacy and Compliance:

With GDPR and CCPA, brands can’t afford to rely on third-party data-based technologies when it comes to identity resolution. Layerfive’s AI-based identity resolution technology is based completely on the first-party privacy-safe data that an enterprise collects during consumer interactions and with the consumer’s consent.

Omni-Channel Personalization

This is the age of consumer experience. Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand. But understanding a consumer’s context is tricky in this multi-device, multi-channel world. With LayerFive’s AI-based identity resolution technology, a business could connect all consumer interactions, whether known or unknown, and have a deeper understanding of the consumer’s context at the moment of interaction.

Privacy and Compliance:

With GDPR and CCPA, brands can’t afford to rely on third-party data-based technologies when it comes to identity resolution. Layerfive’s AI-based identity resolution technology is based completely on the first-party privacy-safe data that an enterprise collects during consumer interactions and with the consumer’s consent.

Technology Partnerships

Improve ROI of your platform by recognizing a higher percentage of consumer interactions, building a comprehensive brand-owned identity graph, and establishing deeper consumer context. Drop us a line at partnerships@layerfive.com to discuss how we can add mutual value.

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Get in Touch

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hello@layerfive.com

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