Accurate Marketing ROI Measurement for Smarter Spend
In today’s performance-driven world, marketing leaders are under pressure to prove impact. Every dollar spent must translate into measurable results. LayerFive empowers your business with accurate marketing ROI measurement using unified data, first-party tracking, and advanced attribution modeling.
Whether you're an eCommerce brand, a B2B company, or a growth-focused marketer, our platform enables you to see clearly what’s working, what’s not, and where to invest for maximum return.
Why Marketing ROI Measurement Matters
Marketing without measurement is just guesswork. With the right ROI insights, you can:
- Optimize budget allocation across channels
- Eliminate wasted ad spend
- Align marketing and sales goals
- Justify investment to stakeholders
- Drive repeatable, scalable growth
- LayerFive makes ROI tracking simple, transparent, and actionable.
LayerFive's Marketing ROI Measurement Capabilities
LayerFive brings together data unification, attribution, analytics, and activation into one powerful platform—designed to show you true return on every campaign.
Attribution →
Traditional attribution models don’t tell the full story. With LayerFive, access multi-touch attribution that accurately credits each customer interaction across paid ads, social media, email, SEO, and more.
Gain a complete view of the customer journey and ROI from first click to final conversion.
Analytics →
Visualize real-time performance, funnel efficiency, conversion rates, and customer lifetime value (CLTV). With powerful cohort and segmentation features, LayerFive Analytics lets you connect data to revenue outcomes.
Track performance by campaign, channel, or audience segment.
Actions →
Don’t just measure—act on the insights. LayerFive Actions lets you build and push ROI-driven segments into your ad platforms and CRM tools for real-time optimization.
Improve campaign effectiveness by targeting high-value customers identified from your ROI data.
ROI Measurement Tailored to Your Business
LayerFive provides industry-specific solutions to make ROI tracking and reporting more relevant and accurate.
Shopify Marketing ROI Insights →
Track every marketing dollar down to the product level. For Shopify stores, LayerFive shows you revenue, customer acquisition cost (CAC), and retention value by campaign—so you know what’s actually profitable.
B2B Marketing ROI Measurement →
For B2B marketers, ROI isn’t just about one lead—it’s about account engagement, pipeline contribution, and deal velocity. LayerFive’s B2B solution ties your marketing activities to closed-won revenue with full-funnel visibility.
Custom Marketing Data Services →
Need tailored dashboards, API integrations, or help consolidating fragmented data? Our data services team will help you build a custom marketing ROI measurement framework aligned with your KPIs.
Key Features for ROI-Driven Marketers
- First-party data tracking (privacy-compliant)
- Multi-touch attribution (linear, position-based, algorithmic)
- Real-time dashboards with ROI KPIs
- Customer lifetime value & retention metrics
- Campaign-level CAC and revenue insights
- Full integration with ad, CRM, and sales tools
Built for Marketing Leaders and Growth Teams
Whether you're a CMO, performance marketer, or revenue ops leader, LayerFive provides the clarity and confidence you need to drive high-performance strategies. No more guessing. Just data, insights, and action.
See Real ROI in Real-Time
The best marketing teams don’t wait for end-of-quarter reports—they measure, optimize, and grow continuously. LayerFive makes it possible to track performance as it happens and pivot fast.
Request a Free Demo to see how our platform transforms your marketing ROI measurement.
Frequently Asked Questions
How do I calculate marketing ROI?
Marketing ROI is typically calculated by subtracting marketing costs from attributed revenue, then dividing by the marketing cost. LayerFive automates this across campaigns and channels for you.
Why is multi-touch attribution important for ROI tracking?
Because customers interact with many touchpoints before converting, attributing ROI to just one channel leads to inaccurate data. Multi-touch attribution gives a complete picture of performance.
Can I use LayerFive with my CRM and ad platforms?
Yes, LayerFive integrates with platforms like Salesforce, HubSpot, Google Ads, Meta, and others to collect data and push ROI-focused segments for better targeting.
How does LayerFive handle data privacy?
LayerFive uses first-party data collection that complies with GDPR, CCPA, and other privacy regulations—ensuring trustworthy and compliant ROI analytics.
