In today’s performance-driven world, marketing leaders are under pressure to prove impact. Every dollar spent must translate into measurable results. LayerFive empowers your business with accurate marketing ROI measurement using unified data, first-party tracking, and advanced attribution modeling.
Whether you’re an eCommerce brand, a B2B company, or a growth-focused marketer, our platform enables you to see clearly what’s working, what’s not, and where to invest for maximum return.
Marketing without measurement is just guesswork. With the right ROI insights, you can:
LayerFive brings together data unification, attribution, analytics, and activation into one powerful platform—designed to show you true return on every campaign.
Traditional attribution models don’t tell the full story. With LayerFive, access multi-touch attribution that accurately credits each customer interaction across paid ads, social media, email, SEO, and more.
Gain a complete view of the customer journey and ROI from first click to final conversion.
Visualize real-time performance, funnel efficiency, conversion rates, and customer lifetime value (CLTV). With powerful cohort and segmentation features, LayerFive Analytics lets you connect data to revenue outcomes.Track performance by campaign, channel, or audience segment.
Don’t just measure—act on the insights. LayerFive Actions lets you build and push ROI-driven segments into your ad platforms and CRM tools for real-time optimization.Improve campaign effectiveness by targeting high-value customers identified from your ROI data.
LayerFive provides industry-specific solutions to make ROI tracking and reporting more relevant and accurate.
Track every marketing dollar down to the product level. For Shopify stores, LayerFive shows you revenue, customer acquisition cost (CAC), and retention value by campaign—so you know what’s actually profitable.
For B2B marketers, ROI isn’t just about one lead—it’s about account engagement, pipeline contribution, and deal velocity. LayerFive’s B2B solution ties your marketing activities to closed-won revenue with full-funnel visibility.
Need tailored dashboards, API integrations, or help consolidating fragmented data? Our data services team will help you build a custom marketing ROI measurement framework aligned with your KPIs.
Whether you’re a CMO, performance marketer, or revenue ops leader, LayerFive provides the clarity and confidence you need to drive high-performance strategies. No more guessing. Just data, insights, and action.
The best marketing teams don’t wait for end-of-quarter reports—they measure, optimize, and grow continuously. LayerFive makes it possible to track performance as it happens and pivot fast.
Request a Free Demo to see how our platform transforms your marketing ROI measurement.
Replace the patchwork of connectors, BI tools, attribution models, and manual
spreadsheets with a unified, agentic-AI-ready data backbone.
Data unification &
reporting
Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.
Analytics, Attribution &
Journeys
First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.
Audiences &
Personalization
Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.
Agentic AI
Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.
saved per year (Axis consolidation)
ROAS uplift with first-party CAPI & modeled attribution
ROI when Edge + Navigator are activated
Type II security built-in compliance
Connect with your favorite tools in minutes
ISO 27001 CertifiedInternational standard for information security management
SOC 2 Type IIAudited controls for security, availability, and confidentiality
Data Retention18-month standard retention (longer on Enterprise)
Privacy-First
“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”
CEO, BILLY Footwear
Marketing ROI is typically calculated by subtracting marketing costs from attributed revenue, then dividing by the marketing cost. LayerFive automates this across campaigns and channels for you.
Because customers interact with many touchpoints before converting, attributing ROI to just one channel leads to inaccurate data. Multi-touch attribution gives a complete picture of performance.
Yes, LayerFive integrates with platforms like Salesforce, HubSpot, Google Ads, Meta, and others to collect data and push ROI-focused segments for better targeting.
LayerFive uses first-party data collection that complies with GDPR, CCPA, and other privacy regulations—ensuring trustworthy and compliant ROI analytics.
