All-in-One Marketing Analytics Platform

Marketing today is more complex—and competitive—than ever. Without the right analytics, you’re flying blind.

LayerFive empowers businesses with an all-in-one marketing analytics platform that unifies your data, measures performance across every channel, and delivers actionable insights to maximize ROI.

No more siloed data. No more manual reporting. Just real-time visibility, smarter decisions, and accelerated growth.

Why You Need a Marketing Analytics Platform

Marketers juggle dozens of platforms—Google Ads, Facebook, Shopify, HubSpot, and more. But without centralized analytics, it’s impossible to see what’s really driving revenue.

 

A true marketing analytics platform like LayerFive helps you:

 

  • Track customer journeys across touchpoints
  • Attribute revenue to marketing activities accurately
  • Identify winning campaigns and optimize poor performers
  • Justify and increase your marketing budgets
  • Maximize customer lifetime value (CLTV)

 

LayerFive gives you the power to measure, analyze, and act—all from one intuitive platform.

Explore LayerFive’s Marketing Analytics Platform Capabilities

LayerFive’s unified platform brings together the power of Attribution, Analytics, and Actions.

 

Attribution →

Understand the true impact of every channel and every customer touchpoint. LayerFive offers advanced multi-touch attribution models (linear, U-shaped, algorithmic) so you know exactly where your marketing spend delivers results.

 

Analytics →

Go beyond surface metrics with deep analytics. LayerFive visualizes funnel performance, customer segmentation, cohort analysis, and marketing ROI—so you can act with precision.

 

Actions →

Turn insights into action automatically. Build high-value customer segments from your analytics and push them directly into your CRM, ad platforms, and email tools for real-time campaign optimization.

Tailored Solutions for Every Business

LayerFive’s platform is built to adapt to your business model and industry.

 

Marketing Analytics for Shopify Stores →

Connect your Shopify store to LayerFive and track customer behavior, product performance, and marketing ROI with precision. Know which channels bring your highest lifetime value customers.

 

Marketing Analytics for B2B Companies →

B2B journeys are longer and involve more touchpoints. LayerFive helps you track account-based engagement, pipeline progression, and revenue attribution across your full B2B funnel.

 

Custom Marketing Data Services →

Need customized reports, dashboard setups, or advanced API integrations? Our marketing data services help tailor your analytics platform to your exact business requirements.

Key Features of LayerFive’s Marketing Analytics Platform

  • Real-time campaign tracking and visualization
  • First-party data tracking for privacy compliance (GDPR, CCPA)
  • Multi-touch attribution models
  • ROI measurement at every stage of the funnel
  • Customer lifetime value (CLTV) tracking
  • Cohort analysis and predictive modeling
  •  Seamless integration with Salesforce, HubSpot, Shopify, and ad platforms

Benefits You Can Expect

Boost Campaign Efficiency: Focus budgets where they generate the highest returns.

Faster Decision-Making: Access real-time dashboards without waiting for monthly reports.

Higher Marketing ROI: Track true revenue impact across all channels and campaigns.

Customer Retention: Identify high-value customers and personalize engagements to increase loyalty.


Scalable Growth: Turn analytics into a competitive advantage across marketing, sales, and customer success teams.

H2: See LayerFive’s Marketing Analytics Platform in Action

Our customers consistently see:

 

  • 20–40% improvement in marketing ROI
  • 2X faster campaign optimization
  • Up to 30% increase in customer retention rates

Ready to drive similar results for your business?

 

Request a Free Demo and discover how LayerFive’s marketing analytics platform can transform your performance.

Product Overview​

One platform, Four products, End to end clarity

Replace the patchwork of connectors, BI tools, attribution models, and manual

spreadsheets with a unified, agentic-AI-ready data backbone.

Axis​

Data unification &
reporting

Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.

  • Plug-and-play connectors
  • Custom metrics
  • Exec dashboards

Signal

Analytics, Attribution &
Journeys

First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.

  • First-party analytics
  • Attribution modeling
  • Customer journeys

Edge

Audiences &
Personalization

Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.

  • Predictive scoring
  • AI segments
  • Cross-channel activation

Navigator

Agentic AI

Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.

  • AI agents
  • Anomaly detection
  • Auto optimization

Join 200+ customers across 5+ countries using LayerFive to
unify data and scale growth.

Why teams choose LayerFive

$100K-$300K

saved per year (Axis consolidation)

20%

ROAS uplift with first-party CAPI & modeled attribution

2-3x

ROI when Edge + Navigator are activated

ISO 27001 & SOC 2

Type II security built-in compliance

Seamless 50+ Integrations

Connect with your favorite tools in minutes

Enterprise Security

ISO 27001 Certified

International standard for information security management

SOC 2 Type II

Audited controls for security, availability, and confidentiality

Data Retention

18-month standard retention (longer on Enterprise)

Privacy-First

First-party data collection with optional third-party enrichment

+23% Repeat Purchase in 90 Days

“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”

Picture of Billy Price

Billy Price

CEO, BILLY Footwear

? FAQ

Frequently Asked Questions

What is a marketing analytics platform?

A marketing analytics platform is a system that collects, tracks, analyzes, and reports marketing performance data across multiple channels to optimize campaigns and prove ROI.

Unlike basic reporting tools, LayerFive combines attribution, analytics, and actionability in one platform—allowing you to measure ROI and optimize campaigns in real-time using first-party data.

 

Yes! LayerFive seamlessly integrates with major CRM systems, ad platforms, eCommerce sites, and marketing automation tools to centralize and analyze all your marketing data.

LayerFive prioritizes first-party data collection and complies with major privacy laws including GDPR and CCPA, ensuring you track marketing performance responsibly.