- Digital Marketing
- April 21, 2021
Ad Performance in the Cookieless World: The Incremental Micro Factors
This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…
- Digital Marketing
- April 21, 2021
Ad Performance in the Cookieless World: The Incremental Micro Factors
This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…
- Digital Marketing
- April 14, 2021
Bringing in New Visitors: Not all paid clicks are created equal
This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World”. You can find the…
- Digital Marketing
- April 11, 2021
Your Advertising Analytics Could be Misleading You
This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how…
- Digital Marketing
- April 8, 2021
Ad Performance in the Cookieless World: Soar or Crash
Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend….
- CCPA
- December 8, 2020
Digital marketing compliance in the context of GDPR/CCPA
One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer…
- GDPR
- November 28, 2020
Cost of complying with GDPR, CCPA and CPRA
With the explosion of devices and channels, businesses are collecting a lot of consumer data from a multitude of data…
