Maximize the value of your consumer data
LayerFive’s Marketing acceleration & attribution platform is designed to give your digital marketing organization a consolidated view of the buyer’s journey across all channels both online and offline, allowing you to build a more complete 360o view of the customer experience.
These powerful insights will help you understand what points are pivotal in the buyer’s journey and which are not. Additionally as the LayerFive platform consolidates all the ad data, click and purchases back into one place our Patent Pending AI solution, combined with your customisable allocation metrics, can accurately show which campaign(s) the revenue dollars should be attributed based on the influence the campaign had on the buyer’s journey, rather than each of the ad platforms claiming they made the sale.
Currently because all the ad platforms that displayed an ad claim revenue attribution, this results in significant duplication of revenue attribution and inflated ROI’s on Ad campaigns. Our solution gives you a real-time independent view of what is working and what is not, helping you to make better informed decisions on where to spend your marketing $.
Consolidated Advertising Revenue Attribution with Independent Performance View
Currently companies are relying on the ad platforms to attribute revenue. This is
flawed from the start but their has been no way to check attributions
With LayerFive you can ensure accurate revenue attribution and remove duplication
and false revenue attribution
BILLY Footwear is a consumer-first brand where data privacy is a high priority. LayerFive ensures we remain ahead of the game by keeping us compliant and, more importantly, completely transparent with our consumers. Moreover, the 360 Marketing Insights of LayerFive allows us to correctly understand channel performance; thus, giving us the tools to strategize, optimize, and improve sales real time.
Billy Price Founder and CEO of BILLY Footwear