Save GDPR/CCPA Compliance Cost While Building Consumer Trust
The LayerFive Privacy portal is designed to make complying with GDPR/CCPA quick easy and painless. Our approach is to simplify the workflow by collecting all the consumer data into one place and then allowing the consumer to access their data at any time through a secure online portal. Through the portal the consumer can update their personal data, opt in and out of marketing preferences and even request a delete of their data.
From the consumer standpoint, simplifying this cumbersome workflow into a simple self-service process will ensure that consumers will have an excellent experience which will result in increased customer satisfaction and should reduce the number of complaints you need to deal with.
From the Enterprises standpoint making this a self-service solution will significantly reduce the cost burden on the organization to comply with the obligations under GDPR/CCPA.
Current Privacy Compliance Solution are Complex and a Cost Center
Typical current data request workflow
Time Taken :
1-6 weeks
Consumer Experience :
Poor ( this is not being transparent with your consumer about their data and usage)
Enterprise Cost :
$ 1400
Privacy Compliance :
Poor sue to the time it takes to get the data to the customer and for them to feedback any changes
We simplify privacy compliance
Time Taken :
Seconds
Consumer Experience :
Outstanding Brand Differentiator
Enterprise Cost :
< $ 50
Privacy Compliance :
Better as the consumer can update their data, request to delete their data and update marketing preferences in real time
LayerFive Privacy Portal
Resolves all Autheticated consumer data into a single view for consumer privacy data self service
- Authenticated consumers get access to all their data as part of their profile and can exercise their privacy rights at any point
- Out-of-box integration with Shopify and Magento that turns consumer profile into a privacy compliance portal
- Integrate with all your business systems that store consumer data, and build a 360 degree view of the consumer
Case StudyBILLY Footwear
Doubled Sales in 3 Months, While Saving Wasted Ad Spend
BILLY Footwear is an online specialty shoe retailer using the Shopify platform. Besides direct online sales, Billy shoes are sold by Zappos, Nordstrom, and other affiliates
BILLY Footwear is a consumer-first brand where data privacy is a high priority. LayerFive ensures we remain ahead of the game by keeping us compliant and, more importantly, completely transparent with our consumers. Moreover, the 360 Marketing Insights of LayerFive allows us to correctly understand channel performance; thus, giving us the tools to strategize, optimize, and improve sales real time.
Billy Price Founder and CEO of BILLY Footwear
