360 Marketing Insights

Get consumer 360 insight with independent ad spend performance

Maximize the value of your consumer data

LayerFive 360 Marketing Insights

LayerFive’s 360° Marketing Insights & Omni-Channel Attribution platform is designed to give your digital marketing organization a consolidated view of the buyer’s journey across all channels both online and offline, allowing you to build a complete 360° view of the consumer experience.

Additionally, LayerFive platform consolidates all the ad data, e.g., click and purchases; back into one place with our patent-pending solution, and delivers an omni-channel attributed view of the ad spend performance that includes owned and earned media interactions as well.

Our platform gives you a real-time independent view of what is working and what is not, helping you to make better informed decisions on where to spend your marketing $.

Consolidated Advertising Revenue Attribution with Independent Performance View

Companies are relying on the ad platforms to attribute revenue. This results in inflated performance reporting by each platform

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With LayerFive you can ensure accurate revenue attribution and remove duplication
and false revenue attribution

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Unified Consumer Data + 360 Marketing Insights + Interactive Privacy Portal

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  • Get powerful consumer insights with a 360 degree view of the consumer
  • Analyze consumer journey across all channels; online and offline
  • Get insights on unauthenticated consumers’ interactions with powerful first-party based patent-pending cross-device identity resolution
  • Get independent validation of ROI’s on ad spends across all of your advertising platforms in one place.

Case StudyBILLY Footwear

Doubled Sales in 3 Months, While Saving Wasted Ad Spend

BILLY Footwear is an online specialty shoe retailer using the Shopify platform. Besides direct online sales, Billy shoes are sold by Zappos, Nordstrom, and other affiliates

Read Details

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  • BILLY Footwear is a consumer-first brand where data privacy is a high priority. LayerFive ensures we remain ahead of the game by keeping us compliant and, more importantly, completely transparent with our consumers. Moreover, the 360 Marketing Insights of LayerFive allows us to correctly understand channel performance; thus, giving us the tools to strategize, optimize, and improve sales real time.

    Billy Price Founder and CEO of BILLY Footwear

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