What is a marketing data platform?

A marketing data platform is a system that collects, unifies, and activates customer data across all channels—giving marketers a central source for insights, targeting, and performance measurement.

How is LayerFive different from a CDP?

LayerFive functions like a modern CDP but goes beyond with built-in attribution, advanced analytics, and audience activation tools—designed specifically for marketers looking to drive ROI.

Is LayerFive compatible with my existing tools?

Yes! LayerFive offers plug-and-play integrations with popular tools like Shopify, Salesforce, HubSpot, Google Ads, and Facebook Ads, making it easy to connect your marketing stack.

Does LayerFive support privacy compliance?

Absolutely. Our platform is built on first-party data and supports GDPR, CCPA, and other global privacy regulations, ensuring you stay compliant while still driving performance. Final CTA: Unlock the Power of Unified Marketing Data Your data has untapped potential. LayerFive helps you unlock it.

Centralized Marketing Data Platform for Smart Insights

Today’s marketers face a massive challenge: disconnected data across channels, tools, and teams. Without a single source of truth, performance suffers and customer experiences become fragmented.

LayerFive’s Marketing Data Platform solves this by bringing together all your first-party customer and campaign data into one powerful, privacy-compliant platform—designed to drive smarter decisions, higher ROI, and measurable growth.

Why a Unified Marketing Data Platform is Essential

In the post-cookie era, relying on third-party data is no longer sustainable. Brands need a platform that captures accurate, real-time customer insights while respecting privacy laws like GDPR and CCPA.

A robust marketing data platform helps you:

Unify customer data from all touchpoints
Eliminate data silos between departments and tools
Track cross-channel performance with multi-touch attribution
Activate AI-powered segments across platforms
Personalize messaging based on real-time behavior

Book Service

The Power of LayerFive’s Marketing Data Platform

Built on a foundation of first-party data, LayerFive's platform delivers powerful marketing outcomes without compromising user privacy.

Here’s what sets LayerFive apart:

Attribution →

Gain full visibility into your customer journey with first-party attribution. Understand which channels and touchpoints truly drive conversions and revenue. Say goodbye to blind spots and last-click assumptions.

Analytics →

Get real-time insights into customer behavior, funnel performance, and cohort trends. Make faster decisions with a single source of truth for marketing and revenue data.

Actions →

Activate the right message to the right audience. Create high-intent segments and sync them automatically to Facebook Ads, Google Ads, or your CRM for better campaign results.

Book Service

Industry Solutions Built on Our Platform

LayerFive’s marketing data platform is tailored to meet the needs of fast-growing eCommerce businesses, B2B companies, and data-driven marketers. Check out our industry-ready solutions:

Shopify Marketing Data Platform →

Connect your Shopify store with LayerFive to track sales, segment buyers, and optimize marketing spend—all in one dashboard. Experience end-to-end visibility from ad click to repeat purchase.

B2B Marketing Data Platform →

Align your sales and marketing teams with multi-touch attribution and account-based analytics. Capture the full B2B journey and prove marketing ROI to every stakeholder.

Marketing Data Services →

Need help migrating or managing complex marketing data? Our expert services team handles the heavy lifting—so your team can focus on strategy and growth.

Book Service

Key Benefits of Using LayerFive’s Marketing Data Platform

Unified view of customer journey and data
100% cookie-free, first-party data tracking
Accurate attribution across all channels
Real-time audience segmentation and activation
Deep integrations with Shopify, Salesforce, Google Ads, Meta & more
Privacy-first and fully compliant with global regulations

Request a Free Demo

Built for Marketers Who Demand Results

Marketers using LayerFive experience:

+40% lift in campaign ROI
2x better targeting accuracy
Complete clarity on what’s working and what’s not
Simplified tech stack through a unified platform

Supercharge Your Marketing With First-Party Data

LayerFive eliminates your reliance on unreliable third-party data and gives you full control over your marketing insights. Whether you're running paid campaigns, email marketing, or personalized customer journeys, our Marketing Data Platform empowers your entire team.

Ready to Elevate Your Marketing Strategy?

Don’t settle for fragmented tools or siloed reporting. See how LayerFive can turn your data into your biggest marketing asset.

Request a Free Demo to experience the power of a unified marketing data platform.

Request a Free Demo

Frequently Asked Questions

What is a marketing data platform?
A marketing data platform is a system that collects, unifies, and activates customer data across all channels—giving marketers a central source for insights, targeting, and performance measurement.
How is LayerFive different from a CDP?
LayerFive functions like a modern CDP but goes beyond with built-in attribution, advanced analytics, and audience activation tools—designed specifically for marketers looking to drive ROI.
Is LayerFive compatible with my existing tools?
Yes! LayerFive offers plug-and-play integrations with popular tools like Shopify, Salesforce, HubSpot, Google Ads, and Facebook Ads, making it easy to connect your marketing stack.
Does LayerFive support privacy compliance?
Absolutely. Our platform is built on first-party data and supports GDPR, CCPA, and other global privacy regulations, ensuring you stay compliant while still driving performance.

Final CTA: Unlock the Power of Unified Marketing Data

Your data has untapped potential. LayerFive helps you unlock it.

Centralized Marketing Data Platform for Smart Insights

Why a Unified Marketing Data Platform is Essential

The Power of LayerFive’s Marketing Data Platform

Industry Solutions Built on Our Platform

Key Benefits of Using LayerFive’s Marketing Data Platform

Built for Marketers Who Demand Results

Frequently Asked Questions

What is a marketing data platform?

How is LayerFive different from a CDP?

Is LayerFive compatible with my existing tools?

Does LayerFive support privacy compliance?

See LayerFive in Action

Exploit more revenue opportunities with actionable insights

Product

Attribution

Analytics

Actions

Company

About Us

Partners

Careers

Resources

Case Studies

White Papers

Blog

Explore & Understand

Learn

Pricing

Onboarding & Support