Today’s marketers face a massive challenge: disconnected data across channels, tools, and teams. Without a single source of truth, performance suffers and customer experiences become fragmented.
LayerFive’s Marketing Data Platform solves this by bringing together all your first-party customer and campaign data into one powerful, privacy-compliant platform—designed to drive smarter decisions, higher ROI, and measurable growth.
LayerFive is designed for businesses that want to break down data silos, boost ROI, and engage customers with privacy-compliant, first-party data.
Marketing teams today face an uncomfortable truth: 47% of marketing spend—approximately $66 billion annually—goes to waste due to broken attribution and fragmented data. Even more concerning, 51% of CTOs don’t trust the marketing performance data their platforms report.
The culprit? Marketing data chaos.
Modern marketing teams juggle 15-20 different tools on average—from Google Analytics and advertising platforms to email marketing systems, attribution tools, and business intelligence software. Each platform speaks its own language, tracks metrics differently, and creates data silos that make it nearly impossible to understand what’s actually driving results.
A marketing data platform solves this fundamental problem by unifying all your marketing data sources into a single source of truth, enabling accurate attribution, and empowering data-driven decision making across your entire organization.
A marketing data platform is a unified system that connects all your marketing data sources—advertising platforms, analytics tools, CRM systems, e-commerce platforms, and more—into one centralized hub. Unlike traditional business intelligence tools that simply visualize data, a modern marketing data platform offers:
The result is a complete view of your marketing performance with the context needed to make confident decisions about budget allocation, creative strategy, and channel optimization.
Data Collection Layer:
Supermetrics or Funnel.io to pull data from advertising platforms
Google Analytics for web analytics
Custom scripts to export data from various tools
Data Storage & Processing:
Spreadsheets (lots of them)
Data warehouses like Snowflake
Multiple disconnected databases
Analysis & Reporting:
Looker, PowerBI, or Tableau for dashboards
More spreadsheets for custom reports
Manual data reconciliation across platforms
Attribution & Optimization:
Separate attribution tools (if any)
Platform-reported metrics (which often conflict)
Best guesses about what’s actually working
Data analysts spend 50% or more of their time just wrangling data—pulling reports, cleaning inconsistencies, and updating dashboards—instead of generating insights that drive growth.
Without unified identity resolution, you can’t accurately attribute conversions across channels. Platform-reported metrics often contradict each other, and marketers are left guessing which channels deserve more budget.
The typical marketing analytics stack costs $200K-$850K annually when you factor in data integration tools, business intelligence platforms, attribution solutions, and the personnel needed to maintain everything.
By the time your team pulls data from multiple sources, reconciles discrepancies, and creates reports, the insights are already outdated. Marketing moves too fast for weekly or monthly reporting cycles.
Without unified, identity-resolved data, AI tools can’t deliver meaningful insights. Agentic AI workflows require high-quality, contextual data to function effectively.
LayerFive takes a fundamentally different approach by providing an integrated marketing data platform that unifies data collection, attribution, audience intelligence, and AI-powered automation in a single system.
LayerFive Axis eliminates the need for multiple data integration and BI tools by connecting all your marketing and advertising data sources within minutes. Whether you’re a data analyst or a marketer, you can immediately focus on analyzing unified data and delivering insights instead of wrestling with data pulls and dashboard maintenance.
Key Capabilities:
Value Delivered: Replace $60K-$200K in data integration and BI tools while saving 50% of data analyst time—a total value of $100K-$300K annually.
Building on Axis, LayerFive Signal provides comprehensive web analytics, multi-touch attribution, and identity resolution through the L5 Pixel for granular first-party data collection.
With ID-resolved full-funnel data, marketers can finally answer critical questions:
Key Capabilities:
Value Delivered: Replace $30K-$300K in analytics and attribution tools while driving 20% improvement in operating efficiency and marketing ROI.
LayerFive Edge transforms your unified marketing data into actionable audience intelligence using cutting-edge AI to score every visitor for engagement propensity, purchase likelihood, and product affinity.
Most e-commerce businesses recognize less than 10% of site traffic. B2B companies fare even worse. Edge changes that equation by delivering 2-5X better visitor recognition, enabling you to re-engage the 95% of visitors who don’t convert on their first visit.
Use Cases Edge Enables:
Value Delivered: 20-50% increase in addressable audiences drives significant conversion rate improvements and enhanced customer experiences.
LayerFive Navigator is the AI layer that runs across all LayerFive products, using your unified marketing data to power intelligent automation and insights.
Navigator goes beyond basic chatbots by offering:
The future of marketing is agentic AI that works on your behalf—but only when powered by unified, contextual, identity-resolved data that Navigator provides.
Billy Footwear, a LayerFive client, demonstrates the power of a unified marketing data platform. By implementing LayerFive’s integrated solution, they achieved:
This dramatic improvement in efficiency came from one fundamental shift: knowing exactly which marketing channels were actually driving results and optimizing accordingly.
E-commerce brands drowning in TripleWhale costs or frustrated by limited attribution capabilities find immediate value in LayerFive’s comprehensive yet affordable platform. Get unified data, accurate attribution, predictive audiences, and AI automation without paying for bloated enterprise platforms.
Agencies managing multiple client accounts need efficient tools that scale. LayerFive provides agency-level dashboards, generous commissions (20% first year, 10% thereafter), and free agency management tools including user access control and easy client onboarding.
High-growth SaaS companies running PLG and SLG motions need complete visibility into complex funnels spanning events, webinars, affiliate programs, and multiple advertising channels. LayerFive delivers unified reporting, company-level identity resolution, and engagement-based segmentation for personalized outreach.
Instead of:
Get LayerFive:
Total savings: $100K-$300K+ annually
LayerFive delivers industry-leading first-party identity resolution with the flexibility to integrate third-party ID solutions, achieving 2-5X better visitor recognition than competitors.
Unlike point solutions that solve one problem, LayerFive unifies data collection, attribution, audience intelligence, and AI automation in a single integrated platform.
Whether you’re running a Shopify store or a B2B SaaS company, LayerFive adapts to your specific needs with appropriate tracking, attribution models, and reporting.
Competitors lack many features LayerFive includes out of the box—from media mix modeling and creative analytics to predictive audiences and agentic AI workflows.
No hidden costs or surprise enterprise pricing. Clear, scalable tiers based on your marketing spend and revenue.
Implementing a marketing data platform doesn’t require months of technical work. Here’s how quickly you can get value:
Week 1 – LayerFive Axis:
Week 2 – LayerFive Signal:
Week 3 – LayerFive Edge:
Week 4 – LayerFive Navigator:
Within a month, you’ve replaced your fragmented stack with a unified marketing data platform that delivers better insights at a fraction of the cost.
Marketing is entering an era where agentic AI will automate insight generation, creative optimization, and budget allocation. But AI is only as good as the data it’s trained on.
A marketing data platform isn’t just about reporting what happened last week—it’s about building the data foundation that powers intelligent automation across your entire marketing organization.
The question isn’t whether you need unified marketing data. The question is how much longer you can afford to operate without it.
With 47% of marketing spend going to waste due to broken attribution and fragmented data, the cost of inaction grows every day. Meanwhile, companies leveraging unified marketing data platforms are achieving 20-70% improvements in marketing efficiency while consolidating $100K-$300K in redundant tool costs.
See how LayerFive’s marketing data platform can transform your marketing operations, eliminate wasted spend, and unlock AI-powered growth.
Start with a free trial of LayerFive Axis and connect your first data sources in minutes. No credit card required.
Or schedule a demo to see how the complete LayerFive platform can replace your fragmented stack with unified data, accurate attribution, predictive audiences, and agentic AI automation.
Replace the patchwork of connectors, BI tools, attribution models, and manual
spreadsheets with a unified, agentic-AI-ready data backbone.
Data unification &
reporting
Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.
Analytics, Attribution &
Journeys
First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.
Audiences &
Personalization
Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.
Agentic AI
Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.
saved per year (Axis consolidation)
ROAS uplift with first-party CAPI & modeled attribution
ROI when Edge + Navigator are activated
Built-in security and compliance
Connect with your favorite tools in minutes
ISO 27001 CertifiedInternational standard for information security management
SOC 2 Type II CompliantAudited controls for security, availability, and confidentiality
Data Retention18-month standard retention (longer on Enterprise)
Privacy-First
“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”
CEO, BILLY Footwear
While Customer Data Platforms (CDPs) focus primarily on collecting and organizing customer profile data for activation, a marketing data platform like LayerFive provides a broader solution. LayerFive unifies not just customer data, but all marketing performance data—campaign metrics, ad spend, attribution, creative analytics, and more. Think of it as a CDP plus marketing intelligence plus attribution plus AI automation, all in one integrated platform. This comprehensive approach eliminates the need for multiple tools and provides the complete context needed for effective decision-making.
LayerFive is designed for rapid implementation. Most clients see value within the first week. You can connect your first marketing data sources in just 5 minutes each, and start accessing pre-built reports immediately. The L5 Pixel for attribution can be added to your website in under an hour. Within 2-3 weeks, you can have the complete platform operational—including unified data collection, multi-touch attribution, predictive audiences, and AI automation. This is dramatically faster than traditional enterprise solutions that often require 3-6 months of implementation.
Yes, LayerFive Signal provides comprehensive web analytics that goes far beyond what Google Analytics offers. While Google Analytics provides aggregate data with limited identity resolution (especially after the shift away from third-party cookies), LayerFive delivers 2-5X better visitor recognition through industry-leading first-party identity resolution. You get individual-level insights, cross-device tracking, complete funnel analytics, and multi-touch attribution that Google Analytics simply cannot provide. Plus, LayerFive unifies your web analytics with all your other marketing data sources, eliminating the need to jump between platforms.
LayerFive clients typically see ROI in three key areas: First, immediate cost savings of $100K-$300K annually by consolidating data integration tools, BI platforms, attribution solutions, and analytics tools. Second, operational efficiency gains of 20-50% as data teams stop wrangling data and start generating insights. Third, and most importantly, marketing performance improvements of 20-70% through accurate attribution and optimization. Billy Footwear, for example, achieved 72% revenue growth with only 7% additional ad spend. When you eliminate the 47% of marketing spend that typically goes to waste due to poor attribution, the ROI becomes substantial.
LayerFive is built with privacy compliance at its core. All tracking is based on first-party data collection through the L5 Pixel, which is fully compliant with GDPR, CCPA, and other privacy regulations. LayerFive is ISO 27001 certified and SOC2 Type 2 compliant, ensuring your data security is maintained at the highest standards. The platform includes consent management capabilities, data deletion workflows, and transparent data governance—giving your customers control over their data while enabling you to maintain high-quality marketing attribution. Unlike third-party cookie-based solutions that are increasingly blocked by browsers, LayerFive’s first-party approach is future-proof and privacy-compliant.
LayerFive offers several key differentiators: (1) Superior identity resolution—we achieve 2-5X better visitor recognition than competitors through advanced AI-based cross-device tracking; (2) Complete unification—unlike point solutions, LayerFive integrates data collection, attribution, predictive audiences, and AI automation in a single platform; (3) Broader applicability—we serve both e-commerce and B2B SaaS companies, not just Shopify stores; (4) More comprehensive features—we include media mix modeling, creative analytics, predictive audiences, and agentic AI that competitors lack; (5) Better pricing—starting at just $49/month compared to $1,000+ for alternatives, with transparent tiered pricing that scales with your business. Most importantly, LayerFive provides the unified, contextual, identity-resolved data that powers effective agentic AI workflows—the future of marketing automation.
