Powerful Marketing Attribution Software
Understand your true marketing ROI with LayerFive’s unified marketing attribution software. Accurately measure performance across all channels, touchpoints, and devices to make smarter, data-driven decisions—and eliminate wasted spend.
What Is Marketing Attribution Software?
Marketing attribution software enables brands to assign credit to each customer touchpoint throughout the buyer journey. Whether it’s a paid ad, email, or website interaction, attribution models reveal what actually drives conversions and revenue.
LayerFive offers multi-touch attribution, powered by first-party data and identity resolution, to ensure every channel and campaign gets the credit it deserves.
Why Choose LayerFive Attribution?
LayerFive’s attribution solution goes far beyond last-click. We help you:
- Measure True ROI Across Channels
Track and attribute impact across paid media, organic, email, social, SMS, in-store, and more. - Use Multi-Touch Attribution Models
Choose from first-touch, last-touch, linear, time-decay, or algorithmic models tailored to your business. - Resolve Identity Across Devices & Sessions
Accurately connect anonymous and known interactions with advanced identity resolution. - Go Cookieless & Privacy-First
Unlike traditional tools, LayerFive uses cookieless tracking and complies with global privacy regulations. - Get Real-Time Attribution Insights
Instantly see which campaigns and channels are working—so you can optimize on the fly.
How Our Attribution Software Works
1. Unified Data Collection
LayerFive integrates customer touchpoints across your website, mobile app, CRM, ad platforms, and more.
2. Identity Resolution
Link every interaction to the right person—even if they switch devices or channels—via proprietary identity stitching.
3. Attribution Modeling
Apply flexible attribution models that fit your sales cycle and customer journey.
4. Actionable Dashboards
Access intuitive reports that show true performance by campaign, channel, or creative.
Attribution Use Cases
Optimizing Paid Media Budgets
Know which ads and platforms drive conversions—not just clicks.
Aligning Sales & Marketing Efforts
Attribute revenue to marketing activities that generate qualified leads and closed deals.
Improving Customer Journeys
Identify high-performing touchpoints to enhance cross-channel experiences.
A/B Testing Attribution Impact
Test different creatives, channels, or offers and see detailed attribution differences.
Attribution Models We Support
First-Touch Attribution
Gives full credit to the first touchpoint in the customer journey.
Last-Touch Attribution
Attributes value to the final interaction before conversion.
Linear Attribution
Evenly distributes credit across all touchpoints.
Time Decay Attribution
Gives more weight to recent interactions.
Algorithmic/Custom Models
Machine learning-driven models tailored to your business.
Built for Data-Driven Marketers
LayerFive’s marketing attribution software is designed for performance marketers, growth teams, CMOs, and data analysts who need accuracy, flexibility, and speed in attribution insights.
Integrations That Power Attribution
LayerFive supports integrations with major platforms:
- Google Ads, Facebook/Instagram Ads, LinkedIn Ads
- Salesforce, HubSpot, Marketo
- Shopify, Magento, BigCommerce
- Segment, Snowflake, BigQuery, and more
Why Attribution Matters More Than Ever
With increasing privacy restrictions, cookie loss, and cross-device complexity, traditional attribution is broken. LayerFive solves this with identity-based, privacy-compliant tracking—so you can confidently invest in what works.
FAQs about Marketing Attribution Software
What makes LayerFive’s attribution software different?
We use identity resolution and first-party data to create more accurate, privacy-compliant attribution models that outperform legacy cookie-based tools.
Can I customize my attribution model?
Yes. We support multiple models out of the box, and our platform allows for custom modeling depending on your funnel and customer behavior.
Is this solution real-time?
Absolutely. You get attribution updates in real time, allowing you to optimize mid-campaign.
