In today’s complex customer journey, it’s critical to know which touchpoints truly drive conversions.
LayerFive’s marketing attribution modeling solution offers you unparalleled visibility into every customer interaction—empowering you to allocate budgets smarter, optimize campaigns faster, and maximize your return on investment (ROI).
No more guesswork. No more siloed insights. Just accurate, data-driven decisions powered by advanced attribution.
Marketing attribution modeling is the process of assigning credit to different marketing channels, campaigns, and touchpoints based on their impact in driving conversions and revenue.
It answers key questions like:
Without attribution modeling, marketing budgets are wasted. With LayerFive, you uncover the true ROI of every channel.
LayerFive’s marketing attribution platform goes far beyond simple first-click or last-click models.
We offer:
Whether you’re running eCommerce stores, B2B demand generation, or omnichannel campaigns, LayerFive helps you accurately measure performance across the entire customer journey.
LayerFive Attribution helps you build custom and advanced attribution models tailored to your business. Understand the real contribution of each marketing effort and boost overall performance.
Analyze customer behavior, track lifetime value, segment your audience, and optimize campaigns using LayerFive’s deep analytics capabilities.
Move beyond reporting—automate audience creation based on attribution insights and launch hyper-targeted campaigns with LayerFive Actions.
At LayerFive, we understand that different industries require different approaches to attribution.
Attribution for Shopify Businesses →
Measure the true impact of every campaign on customer lifetime value and sales in your Shopify store. Get deep insights into product performance and customer journey touchpoints.
Attribution for B2B Marketing →
B2B customer journeys are complex and lengthy. LayerFive helps you attribute leads and revenue back to marketing activities across long sales cycles and multiple stakeholders.
Marketing Data Services →
Need help setting up a customized attribution model? LayerFive’s marketing data services team can help design, deploy, and optimize attribution frameworks tailored to your unique business needs.
Boost Campaign Efficiency: Focus budgets where they generate the highest returns.
Faster Decision-Making: Access real-time dashboards without waiting for monthly reports.
Higher Marketing ROI: Track true revenue impact across all channels and campaigns.
Customer Retention: Identify high-value customers and personalize engagements to increase loyalty.
Scalable Growth: Turn analytics into a competitive advantage across marketing, sales, and customer success teams.
Our customers consistently see:
Ready to drive similar results for your business?
Request a Free Demo and discover how LayerFive’s marketing analytics platform can transform your performance.
Replace the patchwork of connectors, BI tools, attribution models, and manual
spreadsheets with a unified, agentic-AI-ready data backbone.
Data unification &
reporting
Connect sources in minutes, build custom metrics & dashboards, ship exec-ready reports.
Analytics, Attribution &
Journeys
First-party pixel + ID resolution, channel truth, halo and incrementality, MMM & cohorts.
Audiences &
Personalization
Predictive scoring, product affinity, rule- and AI-segments, activate everywhere.
Agentic AI
Out-of-the-box agents, anomaly alerts, budget/creative suggestions, MCP to your AI stack.
saved per year (Axis consolidation)
ROAS uplift with first-party CAPI & modeled attribution
ROI when Edge + Navigator are activated
Type II security built-in compliance
Connect with your favorite tools in minutes
ISO 27001 CertifiedInternational standard for information security management
SOC 2 Type IIAudited controls for security, availability, and confidentiality
Data Retention18-month standard retention (longer on Enterprise)
Privacy-First
“Using LayerFive, we were able to leverage deeper insights that helped us double our sales in 3 months, while saving wasted ad spend.”
CEO, BILLY Footwear
A marketing analytics platform is a system that collects, tracks, analyzes, and reports marketing performance data across multiple channels to optimize campaigns and prove ROI.
Unlike basic reporting tools, LayerFive combines attribution, analytics, and actionability in one platform—allowing you to measure ROI and optimize campaigns in real-time using first-party data.
Yes! LayerFive seamlessly integrates with major CRM systems, ad platforms, eCommerce sites, and marketing automation tools to centralize and analyze all your marketing data.
LayerFive prioritizes first-party data collection and complies with major privacy laws including GDPR and CCPA, ensuring you track marketing performance responsibly.
