One of the key reasons why data privacy regulations came into existence is the invasive digital advertising where consumers don’t have control. Responsible brands want to ensure that they honor their consumers’ choice, but digital advertising ecosystem is so fragmented that it’s very hard to know the consumer at the point of the interaction.
Moreover, understanding the true consumer in digital marketing and advertising and attributing dollars spent to the right channel remains unsolved even with billions spent.
At LayerFive, our goal is to not only help brands save cost in ensuring data privacy compliance of their consumers, but maximize the value of their consumer data by optimizing targeted marketing.
We see the inefficiencies in both the marketing as well as in the data privacy compliance (GDPR/CCPA) world, and we are committed to adding value for our customers.
This is what has gotten us started, and this is what keeps us going every day.