Category: Digital Marketing

Ad Performance Cookieless World

Ad Performance in the Cookieless World: The Incremental Micro Factors

This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…

LayerFive platform

Bringing in New Visitors: Not all paid clicks are created equal

This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World”. You can find the…

LayerFive Advertising Analytics

Your Advertising Analytics Could be Misleading You

This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how…

LayerFive-Ad-Performance-Cookieless-World

Ad Performance in the Cookieless World: Soar or Crash

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend….

Digital-marketing-GDPR-CCPA

Digital marketing compliance in the context of GDPR/CCPA

One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer…

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