Category: blog

Transform your business growth with a unified view of customers

Over the past couple of years, the ecommerce industry has soared. It has surged manifolds since the pandemic has hit…

9 Metrics to Measure Ad Performance

If you’re a digital marketer, you already know the task of measuring advertising performance across platforms can be daunting, especially…

How to Create a Single View of Your Customer

Have you ever watched celebrities on the red carpet? Several 360-degree cameras capture them from all angles—this helps the journalists…

Ad Performance Cookieless World

Ad Performance in the Cookieless World: The Incremental Micro Factors

This is the 4th and the last one in this series on managing “Ad Performance in the Cookieless World”. You can…

LayerFive platform

Bringing in New Visitors: Not all paid clicks are created equal

This is the 3rd blog in the series on “Managing Ad Performance in the Cookieless World”. You can find the…

LayerFive Advertising Analytics

Your Advertising Analytics Could be Misleading You

This the second in the series of “Ad Performance in the Cookieless World: Soar or Crash”. Here I explore how…

LayerFive-Ad-Performance-Cookieless-World

Ad Performance in the Cookieless World: Soar or Crash

Brands spend a lot of money on advertising and they have their own ways of measuring return on ad spend….

Digital-marketing-GDPR-CCPA

Digital marketing compliance in the context of GDPR/CCPA

One of the biggest reasons consumer data privacy regulations exist today is the exponential increase in the amount of consumer…

Cost of complying with GDPR, CCPA and CPRA

Cost of complying with GDPR, CCPA and CPRA

With the explosion of devices and channels, businesses are collecting a lot of consumer data from a multitude of data…

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